Selected work / 2026
I'm Gada — a marketing, growth and CRM professional connecting customer insight, digital execution and business outcomes. I believe the best campaigns don't just convert; they build reasons to come back.
I work at the intersection of performance marketing and CRM, using customer behavior and commercial data to shape more relevant experiences throughout the customer lifecycle.
From digital acquisition and automation to reactivation and loyalty, I translate strategy into campaigns, journeys and improvements teams can actually run — and learn from.
Today, I lead digital marketing initiatives at FOOM Lab Global, after previous roles spanning Jiva, KoinWorks, Zilingo, MODENA, INDODAX, and SUN Media.
Real campaign examples, journeys and performance reviews — connecting customer insight, channel execution and outcomes.
WA / 2026From timed email journeys to WhatsApp launches — an integrated view of copy, creative, segmentation and action.
Meta Ads creative concepts for Jiva Lite, supported by campaign-level CTR and CPC comparisons.
Bringing digital messaging and human follow-up together to help agricultural retailers return to transact.
Using acquisition-source data and targeted remarketing to revisit customers who had gone quiet.
An original B2C email journey map that branches on open and engagement behavior.
Shaping a more relevant recognition and service proposition for high-value customers.
Historical outcomes and creative-level metrics are labeled by source and scope. Asset examples do not imply verified campaign-attributed revenue or ownership of every visual design. Review sharing permissions before publication.
Creative work matters. So does a repeatable system for learning what customers actually respond to.
Start with real customer behavior, barriers, context and unmet needs.
Choose the audiences, triggers, channels and messages that fit the problem.
Make the experience consistent, relevant and reliable from brief to delivery.
Read the signals critically; improve the journey rather than celebrate vanity metrics.
“The goal isn't to send more messages. It's to create more reasons for customers to stay.”
A career built from customer engagement into analytics, full-funnel strategy, and team leadership.
Agency coordination, customer research, CRM and high-value loyalty.
SUN Media · INDODAXCustomer analytics, lifecycle automation, transaction campaigns and reactivation.
MODENA · Zilingo · KoinWorksOmnichannel retention, paid acquisition, go-to-market and digital team management.
JivaRetail and e-commerce growth, CRM, loyalty and digital execution leadership.
FOOM Lab GlobalTools change. Understanding customers, collaborating well and making decisions with data remain the constant.
I'm interested in opportunities where sustainable commercial growth and a better customer experience move together.
Performance creative examples for Jiva Lite and product campaigns, backed by historical campaign comparison slides. Creative decisions are examined through impressions, link clicks, click-through rates and cost per click.
Translate functional selling propositions into clear, relevant acquisition messages for agricultural customers, while understanding which ad creatives actually attract qualified interest.
Worked on digital performance campaign planning, audience and creative evaluation, and coordination of execution and optimization. The images are selected project materials, not a claim that I personally designed every visual asset.
In one snapshot, the NPWP-themed website image recorded 4.58% link CTR, while a carousel recorded lower CPC (220.7 vs 279.49). In another snapshot, a website creative reached 4.47% CTR. These are different report views, not a combined test or verified revenue lift.
Examples of campaign messaging built around a direct selling proposition and access to market.
Historical Meta Ads review slides. Click any screenshot to inspect the underlying comparison tables.
Selected campaign-facing creative supplied with the Jiva work samples. Not all creative is shown with corresponding ad metrics.
Historical creative-level performance was transcribed from user-supplied screenshots; it does not establish attributed purchases, incremental conversion, or ROAS. Campaign assets are displayed as work samples.
An original B2C email scheme created for Zilingo, mapping onboarding and service messaging to different engagement behaviors.
Created the customer email scheme and journey flow, from audience definition through behavior-based follow-up paths.
The source diagram maps onboarding messaging through user targeting and service education. The journey branches according to email opens and response behavior, using follow-up emails, timing windows and sales-related handoffs where applicable.
Customer journey mapping, CRM planning, segmentation, send logic and a structured view of next actions. The document is a proposed workflow; verified send rates and downstream results were not provided.
The full B2C journey map, reproduced from the uploaded one-page PDF. Select the image for a closer view.
↓ Download the original flowchart PDF
The original file documents the journey logic but does not supply validated results. No additional performance claims have been inferred.
Connecting behavioral triggers, customer segments and timely creative across FOOM Now, FOOM.ID and FOOM Store — with email and WhatsApp playing complementary roles.
FOOM serves customers through an app, a web store and physical retail. Messages need to be timely, consistent and useful across more than one channel.
Lead digital campaign and CRM execution, including segmentation, campaign planning, copy direction, journey design, team coordination and performance reporting.
Introduced more structured, behavior-led communication and clearer customer actions across campaigns. The examples below document channel-specific execution. No isolated incremental conversion or revenue lift is claimed from the visuals alone.
A real WhatsApp broadcast showing the full customer-facing message: creative, promotional copy, eligibility period and action button.
Original email campaign layouts for loyalty engagement, seasonal promotions and product-led updates.
Selected original campaign creative shown for portfolio purposes. Customer data, budgets and internal dashboards are not included.
A re-engagement strategy that combined CRM messaging and human telesales follow-up to support repeat transactions among agricultural retailers.
Historical research suggested retention and reactivation weakened between the first and third months after onboarding, while many customers still wanted regular contact.
Interpreted customer insights, developed targeted messaging and coordinated CRM activity with telesales and commercial teams; later led broader digital performance initiatives.
Target eligible customers with WhatsApp and push reminders, identify those who did not purchase, route appropriate customers for human follow-up, and learn from return-to-transaction patterns.
Digital communication is scalable, but in customer contexts where accessibility and trust matter, well-timed human follow-up can improve the overall experience.
64% is a reported period retention level, not a controlled causal uplift attributable solely to this initiative. The 78% figure is from a historical survey and depends on its original respondent base.
Using acquisition-source signals and cohort analysis to re-engage customers who had stopped progressing to a transaction.
Part of the customer base had previously engaged with KoinWorks but had not completed recent transactions. Retargeting existing audiences represented an alternative to acquiring entirely new traffic.
Reviewing acquisition-source and UTM data revealed that many dormant users had first arrived through Facebook advertising, suggesting a relevant remarketing channel.
Initiated the reactivation project, analyzed dormant and abandoned user groups, planned paid social remarketing through Facebook and Instagram, and assessed the return-to-transaction outcome.
Customer acquisition data remains valuable after the first conversion. Re-engagement can be more relevant when it reflects both acquisition history and present behavior.
Historical project audience: approximately 3,000 dormant and abandoned users in total. Outcomes are reported case-study results; incremental attribution and control-group impact are not established.
Developing a high-value loyalty proposition grounded in customer recognition, service quality and more relevant engagement.
High-value customers needed greater confidence, responsive support and meaningful recognition. Generic offers alone did not necessarily reflect their needs.
Helped shape the INDODAX PRIORITAS concept by researching customer feedback, proposing loyalty and service ideas, and working with existing customer segments.
Explore differentiated support, personal relevance and tier-like recognition based on customer profile and transaction behavior.
Long-term loyalty is not just about discounts. For high-value customers, trust, appropriate service and relevance are crucial components of the relationship.
Retention range is a reported historical baseline/period range and is not represented as uplift caused by a loyalty program.